About Wildo
A vision to reduce waste
In the countryside not far from Borås the first production began some 40 years ago. It started in a small scale with the environmental movement in its heart. An important part of that idea was and has been ever since, to keep the production in the local surroundings. Today we produce our products, packeting, marketing material in and around our home town of Borås.
We have seen that working with fantastic suppliers in our vicinity makes our job both more fun and easier. Over a cup of coffee we create an understanding and take on new challenges together. With close long-term collaborations we work for high standers regarding quality and material, as well as respect for the human and environmental resources.
When others may outsource and move production we believe that this investment gives back to us and our community in so many ways. Working and developing close up with great people around us and of course jobs where also the social engagement together with the city of Borås makes Wildo to an awesome team of people. With support from our community, we have become what we are today. This is what makes us keep the heart in our production.
The history about
compact eating
Wildo has its roots in the Swedish Allemansrätt or in English the All mans right.
A tradition where every person has the privilege to enjoy the outdoors. Be a part of the forests, lake and land. With that comes the respect to never disturb nor destroy.
As part of the 60-70´s urbanization, people started to use the allemansrätt to get a way from the city in the weekends. An important opportunity enjoy family, friends and the simple things in life. But in a time of buy and through away, you could start to se that this was having some negative effect in nature.
Truly believing the good impact nature has on very on of us, there had to be an alternativ to usages of singel time products and leaving garbage in the forest. This was of the essence when the koncept of our compact eating was formed. We needed products that was easy to use, functional to pack and store, light enough to care with you and appreciated so highly that they would be used time and time again. it was time to improve the conditions for hikers, campers and all other outdoor enthusiast, by reducing the campwear to a minimum. And to make sure aking it possible for further generation to ……..as well …
It is now more than 40 years ago the fold-a-cup saw the light of dawn and we who care the heritage on do so with out most respect for the importance of the impact we leave on each other and our planet.
1979
The beginning of the Fold-a-cup with a small scale production
1981
The introduction of the Camp-a-box
1983
The products goes international
1989
The line broadens with a wider range of products
2000
The Fold-a-cup is mentioned in Tom Dixons book Rethink
2003
Svensk Forms opionsnämnd
2011
Our prortfolio is gathered under the brand Wildo - honoring the wild outdoors and all of us who love it.
2017
Launch of the Wildo Green Series
2021
Launch of OCY and Carabiners